Most parents think their children want the newest, shiniest toys—but do they really? Kids remind us every day: the best toys are someone else’s. So, why not give them that joy?

This campaign, created for second-hand platform Marktplaats, encourages parents to consider preloved toys this holiday season. Inspired by the brilliant insight from agency Happiness, I directed a home video-style tv commercial (also for online & outdoor) of kids telling us exactly what they love most: someone else’s toys.

Client: Marktplaats, Eveline Eberhardt, Grietje Suijkerbuijk
Director: Juliette Stevens
ExecutiveProducer: Bo Polak Film
Creatives: Happiness Agency Amsterdam
Joey Boeters and Nik Sluijs
Casting: Sari Jacobs
Director of Photography: Nanko Goeting (and parents)
Line Producers: Anouk Knapen and Leontien van Hattem
Art Direction: Barbara Krantz
Online Research: Fem Verbeek
Editing: Amber Hooijmans
Color Grading: Erik | Degrot
Music: Jorrit Kleijn and Jacob Meijer
Sound Design: Sharkee | Haaifaai