Why is it so hard for us — and our children — to make healthy choices?

Everywhere we look, unhealthy food and drinks are promoted so aggressively that choosing the healthy option has become almost impossible. Outraged by this lack of real freedom, the Alliance for a Healthy Generation launched the awareness campaign “Op zoek naar gezond” (Searching for Health), for which I directed a three-part documentary series.

Across the series, journalists Renze Klamer, Hanna Verboom, and Fidan Ekiz reveal how deeply the food industry shapes our behavior — and what it will take to change it.

Check www.opzoeknaargezond.nl

Client: De Gezonde Generatie / Healthy Generation Nutrition
Creative Director: Ruben Cusell
Creative: Marius Gottlieb
Head of Strategy: Ruben Cusell
Client Lead: Vincent Siegelaar
Media Director: Rocco Stallvord
Media Producer: Marlena Fishell
Director: Juliette Stevens
Producer: Roos Aalvanger & Ellis Thomas
Head of Production: Beau van Assem
D.O.P. : Nanko Goeting
Research: Janno Janlouw & Lara Sibbing
Sound: Leonardo Fontana Balparda
Offline editor OLV : Tim Arnold
Offline editor TVC: Amber Hooijmans
Social Edit: Annie Manueke
Online editor: Annie Manueke
Grading: Annie Manueke
VFX: Wouter Keijzer
Sound design: Tim Arnold
Design & animaties: Wouter Keijzer & Ivar de Jong
PA's: Julien Tromp & Chanine Enthoven
Cast: Renze Klamer, Hanna Verboom & Fidan Ekiz