Why is it made so difficult for us and our children to make healthy food & drink choices?

Everywhere around us unhealthy drinks and food are offered and promoted to such an extent that the choice for healthy drinking and eating is made impossible by the food industry.

Outraged by this lack of freedom of choice, Wefilm and Juliette Stevens, together with the Diabetes Fund, Heart Foundation, Gastro-Intestinal Foundation, and Kidney Foundation (united in the Alliance for Healthy Generation Nutrition), are launching the awareness campaign “op zoek naar gezond” (searching for health). With this, we aim to wake up the Netherlands and initiate a change together.

The centerpiece of the campaign is the three-part documentary series 'Op zoek naar gezond' (Searching for Health), in which journalists Renze Klamer, Hanna Verboom, and Fidan Ekiz expose the painful truth about how our behavior is influenced. Check www.opzoeknaargezond.nl

Client: De Gezonde Generatie / Healthy Generation Nutrition
Creative Director: Ruben Cusell
Creative: Marius Gottlieb
Head of Strategy: Ruben Cusell
Client Lead: Vincent Siegelaar
Media Director: Rocco Stallvord
Media Producer: Marlena Fishell
Director: Juliette Stevens
Producer: Roos Aalvanger & Ellis Thomas
Head of Production: Beau van Assem
D.O.P. : Nanko Goeting
Research: Janno Janlouw & Lara Sibbing
Sound: Leonardo Fontana Balparda
Offline editor OLV : Tim Arnold
Offline editor TVC: Amber Hooijmans
Social Edit: Annie Manueke
Online editor: Annie Manueke
Grading: Annie Manueke
VFX: Wouter Keijzer
Sound design: Tim Arnold
Design & animaties: Wouter Keijzer & Ivar de Jong
PA's: Julien Tromp & Chanine Enthoven
Cast: Renze Klamer, Hanna Verboom & Fidan Ekiz