Free a Girl, a Dutch NGO striving for a world without commercial sexual exploitation and JWT developed the idea for an actual School of Justice.

Breaking taboos doesn’t come easily. Juliette Stevens and her all-women crew went to India and spent hours talking to young victims of child prostitution. This two-minute campaign film reflects the essence of a week’s worth of footage in India. slowly understanding their pain – and their resilience to change the system from within. Those who persevere and do their very best as law students, will become lawyers, prosecutors, legal social workers, police offers and journalists. The School of Justice in India is thriving, and a second School recently opened its doors in Nepal.

From victim to victor! This powerful message didn’t go unnoticed: the campaign film was awarded a Golden Lion at the Cannes Lions International Festival, and received a Black Pencil at the D&AD Impact Awards in New York.

CREDITS
Client Free a Girl
Agency Wunderman Thompson Amsterdam
Director Juliette Stevens
Creative Dir Bas Korsten
Creatives Maarten Vrouwes & Friso Ludenoff
DOP Myrthe Mosterman
Grading Captcha! Qianwei Tong
Producer Laura Hannewijk / New Ams Film
Post prod The Ambassadors