CHARITY CAMPAIGN SPIEREN VOOR SPIEREN

Recently, a drug came available for children with the progressive muscle disease SMA. It’s a big breakthrough because the first results are positive. But they need more money to implement these results in actual treatments. Therefore, once a year, the foundation hosts a big charity event to raise money.

The aim of the main film was to make the audience emotionally aware what it is like for children to have this muscle disease and the importance of this drug for them and their development. We found the resilient and sweet 7 year old Guus who suffers from a severe form of SMA. Since he received the medicine Spinraza last year, his physical situation stabilized and he even got a bit stronger. 

We wanted to tell the life story of Guus through a serie of intimate film fragments shot by his mother’s mobile phone. Backed up by her encouraging voice we see him grow from baby, to toddler, to the little boy he is today. While we see him go in and out of hospitals to receive the groundbreaking treatment we slowly but steady see progress. It resulted in something beautiful. For the first time Guus was able to do something (without support) that he loves most in the world… Swim! 

This great triumph we of course wanted to capture in a more cinematic way; so we dived under water with him. This film is the kick-start for the campaign to collect money for more efficient diagnoses and treatments. Therefore sport ambassadors like Sven Kramer, Ron Vlaar and Frédérique Malta teamed up with us to create special ambassadors video’s. Through these video’s we get to know the ambassadors, their story, their special item and more importantly the need to donate. Because there really is no time to lose.

Credits

Client Spieren voor Spieren
Concept Wefilm Concepts
Creative Director Roel Welling
Media director Rocco Stallvord
Director Juliette Stevens
Producer Beau van Assem
DOP Dennis Lubbers, Juliette Stevens
Editor Joshua Menco
Music Jorrit Kleijnen