WHAT IF WE DIDN’T NEED A PAINTER TO CREATE ART, BUT MERELY A TEAM OF PASSIONATE ART HISTORIANS AND TECHNICIANS?

Never has a painting raised so many issues and feelings. This experiment involving 148 billion pixels and 13 layers of UV ink – is it art? Art that didn’t involve blood, sweat or tears – is it still art? Or is it something else, something new entirely: the first creative expression of some sort of artificial intelligence, perhaps?

In The Next Rembrandt, Juliette Stevens alternates philosophical questions with fascinating technology topics, jumping from the world of algorithms and big data to the realm of art and creativity – and back again.

The case film received 16 awards at the Cannes Lions International Festival 2016, including 2 prestigious Grand Prix. The 25-minute documentary opened the InScience Film Festival in Nijmegen, the Netherlands, and was screened at various film festivals around the world. It won the “best medium length film” award during the Arte Non Stop Festival in Buenos Aires, Argentina.

CREDITS
Client ING
Agency Wunderman Thompson Amsterdam
Creative dir Bas Korsten
Creatives Robert Nelk, Mark Peeters, Guney Soykan, Kasia Haupt Canning
Director Juliette Stevens
DOP Marinus Groothof, Diderik Evers
Recordist Oliver Pattinama, Pieter van Huystee
Editor Tim Arnold
Grading Rachel Stone
Graphics Tom Gereardts, Vinesh Gayadin
Sound Hielke Praagman
Producer Sander Verdonk / New Ams Film Company